2014 Guide To Facebook Advertising – Download the White Paper Now!

	Re-Targeting on Facebook Insider’s guide to Facebook’s new mobile and web audience through Facebook Re-targeting pixel and SDK.		Mobile Apps + Social Facebook’s mobile newsfeed is the most premium inventory on the web for engagement and mobile app awareness.
	Measure ROI & Increase conversion Utilize both Facebook and Twitter conversion pixels to properly measure conversions in real-time.		Measuring Engagement Learn to navigate both Insights & Ads data to understand what content is performing across paid, owned and earned objectives.
	Align Email + Social Leverage your email database to form hyper-targeted audience segments.		Audience Segmentation Set up audience segments utilizing 1st and 3rd party only available through Facebook’s ad offering.

Facebook made vast strides of improvement last year with their ad offering. As the evolution of paid social advertising grows, each channel’s offering becomes increasingly more complex, making it difficult to formulate an executable plan. To succeed in today’s always-on world, Facebook advertisers must integrate innovative strategies into campaigns aligned with the most up-to-date trends.

This white paper will arm you with a comprehensive overview of what Facebook got right and what lies ahead for the most innovative ad network in digital to put you one step ahead of the rest. In 2014, Facebook’s new mobile and app re-targeting product will be a hot topic. The opportunities are endless for paid social this year and Performix Social’s team is here to help.